Merlin Bobb has been a music and entertainment executive/entrepreneur for over two decades, from record label executive to founder of his own music companies.

During Merlin’s tenure as an entertainment executive his artist sold over 50 million albums. His brilliant track record in A&R discovering, developing and managing talent in diverse music genres such as pop, r&b, dance/edm and rap/hip-hop, has made him recognized and well respected throughout the industry. Merlin rose to prominence during his tenure as Vice President at Atlantic Records to become senior Vice President and co-Founder of East/West Records worldwide to Executive Vice President of Elektra Entertainment Group, both subsidiaries of Warner Music Group.

Just a few of the notable artist, producers and song writers Bobb discovered, signed and worked with directly are Pharrell Williams, Fabulous, Missy Elliot, Timbaland, Busta Rhymes, P. Diddy, Brandy, Dr. Dre, Outkast, John Legend and also partnered with Cash Money Records.